Cipla raises asthma awareness in Lucknow and Gorakhpur through ‘Nukkad Natak’

19th and 20th January 2011 |Lucknow & Gorakhpur

In an initiative to raise awareness on asthma, Breathefree, a public service initiative by Cipla organized a ‘Nukkad Natak’ (Street Play) called ‘Lakh Takke Ki Baat’ at Cantonment (Sardar Bazaar) and Balrampur Hospital (Front gate) in Lucknow; as well as Kusmi and Betiya Hata in Gorakhpur. Woven together by a sutradhar, the narrative unfolds three scenarios from the everyday lives of Gopal, Harishankar Singh and Sheela; each experiencing symptoms of asthma due to exposure to dust, smoking and change in weather. The street play highlights that symptoms such as coughing, breathlessness, tightness of the chest and wheezing should not be neglected as these are actually the symptoms of asthma and it is important to see a doctor if you experience any of them. Asthma is a chronic respiratory disorder which can be completely controlled with inhalers and one can lead a normal active life but if untreated, asthma could even prove fatal.

Witnessed by over 150 spectators, the street play gave an important message that ‘Inhalation therapy’ is the best, most effective and highly affordable asthma treatment, as it reaches your lungs directly and starts acting immediately. The doctor in the play explained that just as some people require spectacles to get perfect vision and inhibit further increase in eye power count, some people need inhalers to breathe freely and prevent deterioration of their lung condition. After the show, free lung check-ups were organized for the spectators.

Prominent doctors from Lucknow - Chest Physicians like Dr. K.G.Gupta, Dr. A.K.Sharma, Dr.D.P.Mishra, Dr. Muzzamil Khan and Dr.Sandeep Bhattacharya, Physician & Associate Professor, C.S.M.M.U, Lucknow appreciated the efforts taken by Cipla to drive up asthma awareness. On the other hand, prominent doctors from Gorakhpur - Chest Physicians like Dr. Rajendra Rai, Dr. S.K.Lath, Dr.V.N.Agarwal and Dr. Nazibulla Khan too appreciated the efforts by Cipla.

Sharing their views on asthma, Dr. Sandeep Bhattacharya, Physician & Associate Professor, C.S.M.M.U, Lucknow and Chest Physician Dr. Rajendra Rai said “According to World Health Organization (WHO), there are about 30 million asthmatics in India, out of which only a small percentage receives proper guideline defined asthma treatment. The prevalence of asthma is increasing rapidly and today 1 out of 5 children in India has asthma. Such an initiative helps the masses in understanding asthma better as they are able to relate themselves with the different characters and scenarios”.

Commenting on the street play, Chest Physicians Dr. K.G.Gupta and Dr. S.K.Lath said, “The street play on asthma organized by Cipla not only entertained the audience, but also educated them to take early action on noticing symptoms”.

Sharing their views, Chest Physician Dr. A.K.Sharma and Dr. V.N.Agarwal said “winter season is considered to be one of the worst seasons for asthmatics as cold air and smoke emitted by wood fire are the common asthma triggers. Street plays help in educating asthma patients that the use of inhalers along with understanding triggers can help them to keep their asthma under control.”

Emphasizing on the right asthma treatment, Chest Physicians Dr. D.P.Mishra and Dr. Nazibulla Khan said, “Inhalers are most effective because the medicine is delivered exactly where it is required, which is in the airways in your lungs; whereas in the case of tablets and syrups, it has to pass from the stomach to the blood and finally to the lungs. This is slower and it takes longer for a patient to get relief. Some of the medicine even gets left behind in the stomach where it is not needed and could cause a number of side-effects”.

Sharing his views, Dr.Muzzamil Khan, Chest Physician said, “The usual manifestations of asthma are repeated episodes of cough, chest tightness and breathlessness. Asthma symptoms vary from person to person and hence it is important to watch them carefully for a correct diagnosis by the doctor”.

About Cipla:
Cipla laid foundations for the Indian pharmaceutical industry back in 1935 with the vision to make India self-reliant in healthcare. Over the years Cipla has emerged as one of the most respected names not just in India but worldwide. Its state of the art R&D centre has given the country and the world many firsts. This includes the revolutionary AIDS cocktail for less than a dollar a day. With over 40 manufacturing units across the country, Cipla manufactures over 1200 products in 80 therapies.

With a turnover of over US $ 1 billion, Cipla serves doctors and patients in over 180 countries. It has earned a name for maintaining one global standard across all its products and services. Cipla continues to support, improve and save millions of lives with its high-quality drugs and innovative devices.