July 14, 2010 | Nalgonda
In an initiative to raise awareness on asthma, Breathe Free a public service initiative by Cipla organized a ‘Street Play’ called ‘Manokosam Manam’ at Ramagiri circle and Clock Tower circle in Nalgonda today. Through the story of a rice mill worker Lacchiah and his family, the play highlighted that symptoms such as coughing, breathlessness, tightness of the chest and wheezing should not be neglected as these are actually the symptoms of asthma and it is important to see a doctor if you experience any of them. Asthma is a chronic respiratory disorder which can be completely controlled with inhalers and one can lead a normal active life but if untreated, asthma could even prove fatal.
Witnessed by over 150 spectators, the play gave an important message that asthma is not a disease but a condition of the lungs. When Lacchiah’s daughter Padma is diagnosed of asthma, the family is unable to accept it and also expresses concern about the doctor prescribing inhalers as they feel she is very young and the asthma symptoms are not very severe. The doctor in the play then explains to Lacchiah that just as some people require spectacles to get perfect vision and inhibit further increase in eye power count, some people need inhalers to breathe freely and prevent deterioration of their lung condition. The play further educates the masses on the myths prevailing about asthma and through ‘Gollasuddullu’ reinforces key facts such as asthma is not contagious and that the best, most effective and highly affordable asthma treatment to help prevent attacks is inhalation therapy.
Prominent doctors from Nalgonda Dr. A Shashidhar, Dr. M Ranjith Reddy, Dr. V Sudhakar and Dr. P Sudarshan Reddy honoured the play and appreciated the efforts taken by Cipla to drive up asthma awareness in the region. After the show, free Breathometer tests were offered to the masses to help them know the count of their lung power. According to WHO, there are about 30million asthmatics in India of whom only a small percentage receives proper guideline defined asthma treatment. Most of the asthma patients in India are either unaware, undiagnosed or are undertreated thereby causing irreversible damage to their lungs. The prevalence of asthma is increasing rapidly and today 1 out of 5 children in India has asthma.
Cipla laid foundations for the Indian pharma industry way back in 1935. At a time when the British ruled India and medicines were neither readily available nor affordable, Dr. K. A. Hamied founded Cipla towards making the country self-reliant in healthcare. He built Cipla with a promise “Never again will India be starved of essential drugs.”
Over the years Cipla has grown to be one of the most respected names in pharmaceuticals not just in India but worldwide. Its state- of -the art R&D centre has given the country and the world many firsts. This includes the revolutionary AIDS cocktail for less than a dollar a day. With over 40 manufacturing units across the country, Cipla manufactures over 1200 products in various categories and has a presence in crop care and veterinary too.
With a turnover of over 5000 crores, Cipla today serves doctors and patients in over 176 countries. It has earned a name for maintaining one global standard across all its products and services. Cipla continues to support, improve and save millions of lives with its innovative drugs and devices.