About Berok Zindagi

Berok Zindagi is an initiative by Cipla that aims at helping patients with asthma & breathing problems live a better and unstoppable lives!

It is one of the largest initiative to create awareness of asthma by educating asthmatics about the condition and its right treatment i.e inhalers, thus encouraging asthmatics to openly accept and adopt inhalers to live a #BerokZindagi

Inhalers Hain Sahi Song

Sau baaton ki baat ek yehin... Asthma ke liye, #InhalersHainSahi

Here's a song for people with asthma to inspire and empower them to make the right choice.

Sing along and share this song with your friends and family.

Life Of An Asthmatic

Asthma doesn't limit your potential, so don't let it limit your dreams.Watch Karan, a healthy asthmatic, about how society still believes in myths about asthma. He believes that the only opinion that matters is of doctors who believe that Asthma ke liye asthamatic #InhalersHainSahi

Inhalers Hain Sahi or Nahi?

We often hear people saying that inhalers are addictive, inhalers are strong and so on. Are they true?

Watch Siddharth Kannan reacting to our video and finding Karan's situation extremely relatable

Breaking Inhaler Myths #InhalersHainSahi


Watch Satish Kaushik, Mandira Bedi, Priyanshu Painyuli and Sonali Bendre break down the most common myths associated with Inhalers. It's time to chose the right treatment for asthma - Inhalers. To learn more about inhalers, consult your doctor today.

JOIN THE CAUSE #SayYesToInhalers

There are a lot of myths surrounding asthma and inhalers due to which many people with asthma shy away from using their inhalers openly. But a simple understanding of facts can help change that. So it’s time we #SayYesToInhalers and motivate people with asthma to live their life with confidence.

Steps to Participate:

  • Step 1: Upload a video sharing your asthma story
    Share a photo of yourself doing the tickmark gesture with your right hand on the platform of your choice (logos of FB, IG and Twitter)
  • Step 2: Use the hashtag #SayYesToInhalers
  • Step 3: Tag the brand page

Good advice for good breathing

We spoke to some well-known doctors across India and asked them to come forward and share their best advice for asthma management.

2860
Doctors Participated In this Campaign
  • "Regular use of inhalers as suggested by your doctor"

    30%
    Of doctors recommended this Advice
  • "Know your asthma triggers and avoid them"

    22%
    Of doctors recommended this Advice
  • "Ensure correct inhalation device usage technique"

    16%
    Of doctors recommended this Advice
  • "Maintain proper device hygiene to ensure optimum outcomes"

    11%
    Of doctors recommended this Advice
  • "Carry reliever inhaler at all times"

    7%
    Of doctors recommended this Advice
  • "Get an asthma action plan to manage your condition"

    7%
    Of doctors recommended this Advice
  • "Use a peak flow meter to keep track of lung function"

    6%
    Of doctors recommended this Advice

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