About Berok Zindagi

Berok Zindagi is an initiative that aims at helping asthmatics realize their true potential and live unstoppable lives with the help of an inhaler. We at Cipla have crafted Berok Zindagi as a tool to arm people with all the knowledge they need to tackle the stigma surrounding inhalation therapy head-on and adopt inhalers, without hesitation.

Our mission is twofold, and the second task at hand is to create awareness about the condition within non-asthmatics to break stigma down at its very root. With this intent, we have brought together 3 asthmatics who have, through their lives, shown the world that asthma can’t stop you from reaching the highest of heights – 6 times Michelin Star winning chef Vikas Khanna, Arjuna award and Commonwealth Gold winning Badminton champion Parupalli Kashyap, and social media superstar Srishti Dixit – with internationally acclaimed actor Radhika Apte to rally asthmatics and enlighten non-asthmatics to the cause.

With their influence, we believe the myths and stigma surrounding asthma and inhalers will soon cease to exist and every asthmatic will live a Berok Zindagi.

Breaking The Stigma

There are many ways to treat asthma, but you don’t have to worry when you have the right solution for asthma - inhalers. Watch as Radhika Apte, Vikas Khanna, Parupalli Kashyap, and Srishti Dixit tell you exactly why asthma ke liye, #InhalersHainSahi

And now that you know, don't just stop there. Connect with a doctor for further assistance.

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Inspiring Stories

It takes a lot of hard work and grit to be the best at anything. These inspiring icons have stretched their horizons and have always been regular in using inhalers to manage their asthma and live a Berok Zindagi. Watch how they persevered through their condition and set an example for other asthmatics to follow.

#InhalersHainSahi

Asthma doesn't stop Karan from enjoying the moments that life presents in front of him, instead, he takes the challenges head-on because he has his inhaler by his side. Watch how Karan lives a Berok Zindagi with the help of his inhaler, and only listens to his doctor for the right guidance. Asthma ke liye #InhalerHainSahi. And now that you know, don't just stop there. Connect with a doctor for further assistance.

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Inspiring Icons Join The Cause

STEPS TO PARTICIPATE

  1. Share a photo of yourself making a tick mark gesture with your right hand (See the pictures of inspiring icons above for reference)
  2. Copy-paste this message from the link in the bio on @breathefreeworld (on Instagram) or copy-paste the message as is on @Breathefree (on Facebook).
  3. Nominate 3 friends
  4. Tag @Breathefree

Everyday Heroes Join The Cause

Book An Appointment

If you have frequently experience cough, wheezing or breathlessness, it might be asthma. It is best advised to speak to a doctor. We are here to help you locate a nearby doctor or book an appointment. Take the first step now!

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