Berok Zindagi ke liye common sense hi kaafi hai
Watch the story of an unstoppable kid who rises above the social stigma of the society and use his inhaler daily to manage his asthma. Kyunki, Asthma ke liye #InhalersHainSahi✅
Berok Zindagi is an initiative by Cipla that aims at helping patients with asthma & breathing problems live a better and unstoppable lives! It is one of the largest initiative to create awareness of asthma by educating asthmatics about the condition and its right treatment i.e inhalers, thus encouraging asthmatics to openly accept and adopt inhalers to live a #BerokZindagi
A new era of storytelling with digital content platform
Step into a world of heartwarming stories crafted to debunk asthma myths and inspire asthmatics to live a Berok Zindagi (unstoppable life). Share these videos across social media channels to empower people to live a Berok Zindagi!
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Asthma ke liye Inhalers Hain Sahi ✅
Watch the story of a little girl with asthma, who dances her way to her aspirations!
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Asthma is a condition that needs to be managed properly with the help of an inhaler
Watch as Radhika Apte, Vikas Khanna, Parupalli Kashyap, and Srishti Dixit tell you exactly why asthma ke liye inhaler hai sahi
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Asthma Ke Saath, Ek Berok Zindagi
Listen to Ayushmann as he tells you about the two inspirational stories of asthmatic celebrities Vikas Khanna and Parupalli Kashyap
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Real stories real heroes
Get inspired with the stories of numerous patients that came forward and spoke about how they live unhindered lives because of inhalation therapy. They share their personal experiences with asthma and knowledge about the same that gave them the confidence to accept asthma and inhalers
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Sau baaton ki baat ek yehin... Asthma ke liye, Inhalers Hain Sahi
The magic of music and Bollywood came together to create an infectious anthem, a toe-tapping tune designed to change people's perceptions about asthma and bust myths. Written by Amitabh Bhattacharya, composed and sung by Amit Trivedi, our message was clear: Inhalers are the correct treatment for asthma.
Sing along and share this song with your friends and family - Watch video (Opens in a new tab)
A-Z of Asthma
A series of 26 films covering different aspects of asthma through each letter A to Z featuring influencers, KOLs and patients.
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Let’s talk about Asthma
Here's what Vikas Khanna and Neena Gupta have to say to all the asthmatics out there. Listen and learn the secret of living a Berok Zindagi
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Up, close & personal with Priyanka Chopra
Priyanka Chopra is an actor, singer, film producer, philanthropist, and so much more, but did you know she is also an asthmatic? Asthma didn’t stop Priyanka from living her life to the fullest. It shouldn’t stop you either. Watch Priyanka share her secret to living an unstoppable life
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Asthma shouldn’t limit your potential, so don’t let it limit your dreams
Watch how Karan doesn’t let asthma hold him back from living a Berok Zindagi…kyunki asthma ke liye inhaler hai sahi
Social Media Hub
May your festivities be bright and your breath be light. A bright Diwali starts with mindful choices. Let’s light up with joy and keep the air fresh so we can all #BreatheFree!#HappyDiwali #BreatheEasy #AirCareAwareness #LungHealthMatters #CareForYourLungs #LungHealth
Did you know that almost 10 crore people in India suffer from respiratory diseases due to poor air quality and severe air pollution. This World Lung Day, let’s take a moment to reflect on the air we breathe and its impact on our lung health. 🫁
With toxic air affecting everyone, especially those with asthma, it’s crucial to prioritise clean air for a healthier future. Take the lung test and let‘s#BreatheFree together! #WorldLungDay #LungHealth #AsthmaCare #CleanAirForAll #LungHealthAwareness #AsthmaAwareness #RespiratoryHealth #GINA #BreatheFreeNo matter the challenge, asthma management keeps you moving forward!🏃♀⭐️
Let’s breathe easier and achieve more!🏅#Breathefree #AsthmaManagement #Cipla #Inhaler #AsthmaKnowledge is your best ally against asthma! 📚✨
This World Asthma Month, let’s celebrate the power of education in managing asthma. When we understand our condition, we can better manage it and live life to the fullest.
Together let’s learn, share, and empower each other.#Breathefree #BerokZindagi #WorldAsthmaDay #WorldAsthmaMonth #InhalersHaiSahiPresenting the final episode of the Web’s most searched questions, where doctors share their knowledge on managing asthma and related discomforts.
Share your personal experiences and feel free to ask any questions in the comments below.
Let's collaborate on a journey towards breathing freely! For more information on effectively managing your asthma, visit www.breathefree.comThis World Asthma Day, let’s learn and educate ourselves and others about managing asthma for breathing easy.
Asthma ke liye #InhalersHainSahi.
Uncle, jo ye unwanted advice hai uske paise charge karte hai ya ye muft ka gyaan hai? 😒 Ft. @namitdas // @breathefreeworld
Awards & Recognition
Recognition that marks milestones in our journey, celebrating the dedication that touched countless lives
e4m Health and Wellness Marketing Awards 2024
Gold
Best PR campaignFulcrum Awards 2024
Gold
Best Healthcare and Pharma Sector CampaignPRmoment Health Comms Awards 2024
Gold
Best Communication Campaign - Pharma, Biotech, and BiopharmaIndian Marketing Awards
Silver
Best Marketing Campaign
