About Berok Zindagi

Berok Zindagi is an initiative to celebrate the undeniable resolve of the human spirit. A resolve that breaks all the barriers and empowers you to achieve greatness. A resolve that is full of will, passion and most importantly, breath.

At Cipla, we believe in proudly celebrating this resolve. We believe that people should stop for nothing. Especially not asthma or any other obstructive airway disease. That is why we’ve crafted Berok Zindagi – a tool to educate people on the things they need to know. Like how inhalers are the most effective form of treatment against any obstructive airway disease. With this intent at heart, we’ve teamed up with Priyanka Chopra, a global icon who is the very embodiment of the word unstoppable and who also happens to be an asthmatic. She shares her experience of how using inhalers enabled her to live life on her own terms and she wishes for a million others to do the same.

Together, we are tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of inhalers and enabling them to truly live a Berok Zindagi