About Berok Zindagi

Berok Zindagi is an initiative that aims at helping asthmatics realise their true potential and live unstoppable lives. It is the largest initiative by Cipla to create awareness for asthma by educating asthmatics about inhalers, thus encouraging asthmatics to openly accept and adopt inhalers to live a #BerokZindagi

Over the years, the Berok Zindagi initiative has helped create awareness about asthma and its the right treatment i.e inhalers. With this objective, we have brought together two asthmatics who have overcome the condition and proved to the world that asthmatics can achieve their dreams.

We have partnered with 6 times Michelin Star winning chef Vikas Khanna, Arjuna award and Commonwealth Gold-winning Badminton champion Parupalli Kashyap with one of the top Bollywood actor, Ayushmann Khurrana to encourage asthmatics to use inhalers

Through our campaign, we believe the myths and stigma surrounding inhalers will eventually fade away and every asthmatic will live a Berok Zindagi.


Asthma doesn't limit your potential, so don't let it limit your dreams. Watch Karan, a healthy asthmatic, speak about how society still believes in myths about asthma and inhalers. However, he chose to believe that Asthma ke liye #InhalersHainSahi as advised by his doctor.

Inhalers Hain Sahi or Nahi?

We often hear people saying that inhalers are addictive, inhalers are strong and so on. Are they true?

Watch Siddharth Kannan and Kubra Sait reacting to our video and finding Karan's situation extremely relatable

Good advice for good breathing

We spoke to some well-known doctors across India and asked them to come forward and share their best advice for asthma management.

Doctors Participated In this Campaign
  • "Regular use of inhalers as suggested by your doctor"

    Of doctors recommended this Advice
  • "Know your asthma triggers and avoid them"

    Of doctors recommended this Advice
  • "Ensure correct inhalation device usage technique"

    Of doctors recommended this Advice
  • "Maintain proper device hygiene to ensure optimum outcomes"

    Of doctors recommended this Advice
  • "Carry reliever inhaler at all times"

    Of doctors recommended this Advice
  • "Get an asthma action plan to manage your condition"

    Of doctors recommended this Advice
  • "Use a peak flow meter to keep track of lung function"

    Of doctors recommended this Advice

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