About Berok Zindagi

Berok Zindagi is an initiative to celebrate the undeniable resolve of the human spirit. A resolve that breaks all the barriers and empowers you to achieve greatness. A resolve that is full of will, passion and most importantly, breath.

At Cipla, we believe in proudly celebrating this resolve. We believe that people should stop for nothing. Especially not asthma or any other obstructive airway disease. That is why we’ve crafted Berok Zindagi – a tool to educate people on the things they need to know. Like how inhalers are the most effective form of treatment against any obstructive airway disease. With this intent at heart, we’ve teamed up with Priyanka Chopra, a global icon who is the very embodiment of the word unstoppable and who also happens to be an asthmatic. She shares her experience of how using inhalers enabled her to live life on her own terms and she wishes for a million others to do the same.

Together, we are tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of inhalers and enabling them to truly live a Berok Zindagi

Asthmatics Answer Your Questions About Inhalers

Why should an asthmatic use an inhaler?
Let our asthmatic celebrities Parupalli Kashyap and Vikas Khanna clear all your doubts through this video. #InhalersHainSahi

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For more information about inhalers, you can always check with your doctor.

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Asthma Ke Saath, Ek Berok Zindagi #InhalersHainSahi

Watch Ayushmann Khurrana as he narrates the stories of Vikas Khanna and Parupalli Kashyap through this beautiful video which talks about their victory over asthma with the support of right treatment i.e inhalers. The video speaks about how asthma can't stop you from realising your dreams, if you have the correct treatment to support you. #InhalersHainSahi

Also, always listen to your doctor for the right guidance. Connect with a doctor for further assistance.

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Book An Appointment

If you’re someone who is frequently experiencing coughing, wheezing or breathlessness, it might be asthma. It is best advised to get it checked by a doctor. Berok Zindagi initiative is here to help you locate a nearby doctor or book an appointment. Book an appointment now!



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